Poco Loco (Logo)

Clients often ask me two questions when they first meet me.  Where did the logo come from, and do you have it tattooed.

To answer the first, I honestly cannot remember where I first came up with the name or logo idea.  It’s something that just sort of developed over time, and before I knew it, it just was.  But, here’s some tidbits on all the things that are embodied in the design.

  1. Well, the heart itself is an obvious LOVE reference.
  2. The branches around the heart are Olive Branches, similar to what is found on the United Nations logo.  “Extending an Olive Branch” is an ancient Roman tradition used to offer Peace, or a Treaty, to end a war.
  3. The Dove is a Christian symbol of Peace.
  4. The Yellow Rose is given as a give of Friendship or Caring.
  5. The Purple Hibiscus has many different meanings around the world.  In Japan it represents “Gentle Beauty”, and in Hawaii it is often given to important visitors as a sign of respect and honour.
  6. Lastly, the shovel was used to replace the traditional arrow through the heart, and ties everything back to what we do.  Gentle, Beautiful, Peaceful, Loving Landscaping Installations.

And, do I have the tattoo on me?  Well, for a long time the answer would have been “No”, but after more than 8 years in business I finally took the plunge this winter and had it tattooed.  For me, it represents my commitment to my company, which in turn is my commitment to you, the customer.

BTW, “Poco Loco” is a Spanish phrase meaning “a little bit crazy”.  And it wouldn’t be the first time someone said I was a little bit crazy, either!